Since the foundation of his firm, Attilio Babbi wanted to stay away form the mass market, which was already full. He saw the right placement of Babbi in a specialised and more élite market, and this is where he started to spread his Specialties, initially the Ingredients for Gelato and then the Confectionery Products. It took a short time for the market to understand the uniqueness and preciousness of Babbi and its products. Their taste and flavour, together with their superb ingredients treated by skilled hands, give them a value which goes far beyond the simple “sweetness”. All Babbi products, from Gelato, to Wafers and spreads are exclusive and unique; they are made through an attentive, meticulous and traditional artisanal technique.This is the secret of the extraordinary Babbi taste.