Brand Special Award

Babbi awarded the Brand Special Award at Sigep

Babbi has been awarded the Brand Special Award at the Sigep trade fair in Rimini for its “Gelato Sospeso” initiative.

Every year, Editrade – a leading publishing house in the foodservice sector with various magazines including Gelato & Bar Pasticceria – organizes the “Comunicando” event during the Sigep trade fair, where the best advertising campaigns in the food & pastry sector are awarded. Since 2023, a new award has been introduced, the Brand Special Award, dedicated to companies that have distinguished themselves in the social and artistic fields.

This year, the jury decided to award Babbi the Brand Special Award for “Gelato Sospeso”, an initiative born from the collaboration between Babbi and the Umberto Veronesi Foundation. In 2023, the initiative involved numerous ice cream parlors throughout Italy: customers and ice cream lovers could donate 2 euros – the symbolic value of an ice cream – to support the Gold for Kids project dedicated to supporting research in the field of pediatric oncology.

The initiative raised funds for the Veronesi Foundation to hire young researchers committed to fighting childhood cancer.

A simple but effective initiative that combined the pleasure of enjoying a good artisanal ice cream with solidarity, demonstrating once again how the strength of small gestures can make a difference.