Babbi Sponsor of Team Japan at the Coupe du Monde de la Pâtisserie in Lyon
Babbi Sponsor of Team Japan at the Coupe du Monde de la Pâtisserie in Lyon
Team Japan claimed the top spot at the 2024 Asian Pastry Cup, the regional selection that opens the door to the prestigious Coupe du Monde de la Pâtisserie final, scheduled to take place in Lyon from January 23 to 27, 2025, during the Sirha trade show. This remarkable achievement reaffirms Japan’s excellence in the art of pastry, celebrated during the competition held on October 23 and 24 at the Food and Hotel Asia (FHA) Show in Singapore.
Babbi is proud to be the official sponsor of Team Japan, alongside its commercial partner Sun-Eight Trading, supporting Masanori Hata, chocolate candidate, and Yuji Matoba, sugar candidate, in this extraordinary accomplishment that saw the team surpass top-level competitors.
A theme inspired by women’s summer fashion
During the competition, participating teams showcased artistic and technical creations inspired by the theme “Women’s Summer Fashion.” Their works blended talent, creativity, and precision, displayed on stunning buffets that captivated both the audience and the jury.
The jury, composed of renowned pastry chefs, also included members of the International Organizing Committee, Frédéric Cassel and Marc Rivière, who evaluated the creations with expertise and rigor.
On the road to the Coupe du Monde de la Pâtisserie in Lyon
With their victory at the 2024 Asian Pastry Cup, Team Japan is now preparing to represent Asia in the world final, where the top professionals in the field will compete for the title of world champions. Babbi is proud to support the talent, passion, and dedication of Team Japan, contributing to the celebration of excellence in pastry and gelato on a global scale.
Babbi and Japan: a historic bond of quality and tradition
Sponsoring Team Japan is the natural evolution of a long-standing partnership spanning over 20 years. Since entering the Japanese market, Babbi has won the favor of a discerning audience that values quality and refinement—values shared by both Italian and Japanese traditions—establishing itself as an icon of excellence in the world of gelato and pastry.
