The history of Babbi is the history of a family.

In the very heart of Romagna, an Italian region rich in tradition and in gastronomic-culture, Attilio Babbi founded the Babbi Confectionery Industry for the production of cones, wafers and ingredients for Gelato makers in 1952.

Thanks to the genuine raw materials and the freshness of the ingredients, Babbi soon became a pillar in the Gelato Industry.
Babbi Confectionary Specialties production began few years later, when Attilio Babbi smartly decided to create another line of products during the winter season, when the Gelato machines slow down.

Attilio immediately understood that the right placement for these Specialties was far from the mass-market products; he indeed devoted his firm to the creation of “unique and quality Confectionery Specialties”, produced with noble, genuine and refined raw materials and through a long, accurate and artisan process.
This is how Viennesi and Waferini were born and are today well-known and truly appreciated all over the world.

“…My Viennesi, my Wafers are the result of constant researches, of continuous experiments, of careful work that ended up in the sublime transformation of nobles raw materials in unique specialties…”

– Attilio Babbi –

After many years of experience in this sector, in the late 1940s he started producing ingredients for Gelato in the very heart of Cesena. His goal was to make the summer walks down the Romagna’s streets more pleasing for everyone. In 1952 he then finally founded the Babbi Confectionary Industry for the production of cones, wafers and ingredients for Gelato Makers.


Later on, Attilio was joined in the conduction of the firm by his son Giulio, who expanded Babbi’s business net beyond the Romagna boundaries. The start-up of the new unit of the firm dedicated to the production of Gelato and superb desserts was then carried on by Giulio’s sons: Gianni, Carlo and Piero. Thanks to them and to the exclusivity and originality of its products, Babbi was awarded with the title of “the Legend of the Gelato Italian-style”.

Our Philosophy

Since 1952, who chooses Babbi confectionary specialties chooses the quality of its raw materials, chooses to enjoy a wide range of products and every-occasion-packagings, chooses to enjoy a pleasure and a sweet emotion with no equal.

Our philosophy has always led us to keep on looking for the right balance between raw materials, recipes and procedures. Thanks to them and to our continuous effort to forge the perfection, our products are real masterpieces of taste. All our Specialties are the result of a long experience, love for tradition and great passion for confectionary art. That’s the secret beyond the magic taste of our products.


In the production of our Specialties, we only use nobles and natural raw materials that have been selected and measured according to the Italian artisan tradition and then worked through procedures which are respectful of the environment and consistent with the needs of the consumers. The creation of spreads, the pasteurization of the aromatic pastes and the baking of wafers are the secret beyond the superb taste of our Specialties.


Since the foundation of his firm, Attilio Babbi wanted to stay away form the mass market, which was already full. He saw the right placement of Babbi in a specialised and more élite market, and this is where he started to spread his Specialties, initially the Ingredients for Gelato and then the Confectionery Products. It took a short time for the market to understand the uniqueness and preciousness of Babbi and its products. Their taste and flavour, together with their superb ingredients treated by skilled hands, give them a value which goes far beyond the simple “sweetness”. All Babbi products, from Gelato, to Wafers and spreads are exclusive and unique; they are made through an attentive, meticulous and traditional artisanal technique.This is the secret of the extraordinary Babbi taste.


Since 1952 the strength of Babbi has been its passion for what is good, genuine, of quality and based on tradition. Every Babbi product, from the Ingredients for Gelato to the Confectionery Specialties, are the result of this passion, which makes unique our creations. That’s why Babbi is now a leader in its sector all over the world. Without passion, there is no flavour, no taste, no Babbi.

Research & Development

The brand Babbi is a synonym for tradition and genuineness. However, this does not mean that we are blind in front of a world that is changing faster and faster, an economy that is becoming more and more complex, a market where new needs to be satisfied and new problems to be tackled rise every day. Since 1952 Babbi has wisely invested in research and technology in order to improve its production. Babbi food specialists catch every hint from the market and every evolution in taste in order to be able to offer an excellent, modern, innovative and superb solution to its consumers. Research and development are two main components of Babbi, together with a strong devotion to “what there was once upon a time”. One eye on yesterday, one eye on tomorrow and the head focused on today: this is Babbi!


We believe that quality is the only way to reach perfection.

Babbi believes that the quality of its products is an essential principle. This is why the company performs a constant and almost obsessive selection of raw materials.

Perfection can only be achieved by starting through quality and quality has been the core principle of the Babbi family throughout our 70 years of history. Babbi has sometimes adopted conservative strategies, with the aim of prioritizing our consumers and offering them a fresh and unique product- the “perfect dessert”- at any time during the autumn and winter seasons. Heat is the enemy of quality and it is precisely for this reason that, to ensure our wafer-based product exclusive and delicious taste, we decided that they should no longer be available in stores during summer. No extra sales are as much worth to Babbi as the pleasure of offering a sublime taste experience to our customers.

Babbi carries out internally all stages of production: dry fruit roasting, paste refinement, permanent internal quality checks. Babbi also obtained many quality certifications such as ISO 9001, ISO 14001, ISO 45001, the reference standard internationally recognized for the management of the Quality. The company has been also inspected and authorized by the U.S. Food and Drug Administration (FDA) and allowed to export in the USA. (click here to view the FDA certificate)

In addition to product quality, the company pays great attention to its own consumers, their food habits and their demands that constantly develop both for health and cultural requirements. Many products are gluten-free and are certified and included in the AIC (Italian Celiac Association) reference book; the company also obtained VEGAN OK certification for products suitable for a vegan diet, the Kosher certification and the Halal certification (HQC).


Delivering quality and top class service is an imperative objective for us, as well as a point of pride.


Babbi undertake to maintain their Integrated Management System compliant with the requirements of standards ISO 9001 (quality), ISO 14001 (environment), and ISO 45001 (safety), promoting ever more integrated operation of the company management system.